1.Overview
2.Challenge
3.Solution
4.Research
5.Design Process
Overview
ReelPlus enables Shopify merchants to seamlessly integrate TikTok and Instagram Reels, Stories, and other user-generated content (UGC) as shoppable video widgets across their online stores. With just a few clicks, social media videos can be transformed into interactive shopping experiences—presented as carousels, stories, grids, add-to-cart popups, and more. This enhances engagement and boosts conversions while maintaining site performance.
1.Overview
2.Challenge
3.Solution
4.Research
5.Design Process
Challenge
E-commerce merchants increasingly relied on social platforms like TikTok and Instagram to drive engagement and brand awareness, but they struggled to bring this content seamlessly into their Shopify storefronts. Existing solutions were either too complex, required technical skills, or relied on slow third-party embeds. At the same time, merchants were concerned that adding video content would negatively affect site performance. Even small delays in page loading could harm the user experience, reduce engagement, and decrease conversion rates, making it difficult for merchants to leverage their most engaging media assets effectively.
1.Overview
2.Challenge
3.Solution
4.Research
4.Design Process
Solution
ReelPlus was designed as a performance-first Shopify app that transforms TikTok and Instagram videos into fully shoppable experiences without compromising site speed. By creating an intuitive one-click integration, the app allows merchants to import social media content directly into their stores and display it through flexible widget layouts, such as carousels, grids, popups, and story-style players. Built-in optimization ensures that videos load quickly and responsively across all devices, while embedded analytics track user engagement, clicks, and conversions. This approach enabled merchants to showcase rich media content, increase customer interaction, and boost sales, all while maintaining a fast and seamless shopping experience.
1.Overview
2.Challenge
3.Solution
4.Research
3.Design Process
Research
The research phase for ReelPlus focused on understanding the challenges Shopify merchants faced when integrating social media content into their stores. We conducted user interviews, surveys, and competitive analysis to identify pain points, such as slow site performance, complex embedding processes, and difficulty turning social media videos into shoppable content. Insights from this research helped prioritize the features that merchants valued most, including seamless video import, customizable widget layouts, and reliable analytics tracking.
1.Overview
2.Challenge
3.Solution
4.Research
5.Design Process
Design Process
Based on research insights, the design process involved creating wireframes and low-fidelity prototypes to explore different ways of displaying shoppable videos. These prototypes were iteratively tested with merchants to gather feedback and refine usability. High-fidelity designs focused on a performance-first approach, ensuring responsive layouts, smooth animations, and minimal impact on page load times. Usability testing and data-driven iterations ensured the final design was intuitive, efficient, and optimized for engagement and conversions on Shopify storefronts.
Impact
Implementing ReelPlus had a direct positive effect on user engagement and shopping behavior. Shoppable video widgets captured customer attention, encouraged longer browsing sessions, and simplified the path from discovery to purchase. Merchants were able to leverage social media content effectively, transforming TikTok and Instagram videos into interactive shopping experiences that aligned with their brand and product strategy.
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Results
The app’s performance-first design ensured fast loading times and smooth interactions, which helped maintain low bounce rates and high customer satisfaction. Analytics showed measurable improvements in add-to-cart rates and overall conversions, while merchants gained actionable insights into user behavior. By turning social media content into a revenue-driving asset, ReelPlus enabled Shopify stores to boost sales, engagement, and customer retention without compromising site performance.
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Takeaways
Working on ReelPlus reinforced the importance of balancing rich media experiences with site performance. I learned that even highly engaging content can fail if it slows down the user experience, so optimizing for speed and responsiveness is crucial. Additionally, early and continuous user feedback proved invaluable in shaping intuitive designs that meet real merchant needs. This project highlighted the power of turning social media content into actionable, revenue-driving assets, and reinforced the value of integrating research, iterative design, and analytics to deliver measurable business impact.
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