WELCOME

Hi, I’m Aida Hasrati an end-to-end product designer based in Toronto, Canada.

I thrive on solving complex problems through clarity, curiosity, and thoughtful design. With an INTJ-A personality, I’m naturally driven by learning, pattern recognition, and the desire to understand how systems and people work. This mindset helps me approach challenges with both analytical depth and creative vision.

I’m passionate about user research, problem-solving, and designing intuitive, scalable experiences. I enjoy diving into users’ perspectives, uncovering real needs, and translating insights into meaningful solutions. Collaboration is fundamental to how I work; partnering with cross-functional teams, brainstorming bold ideas, and iterating toward impactful outcomes energize me.

Beyond design, continuous self-growth is a big part of my life. I love traveling, exploring new cultures, meeting people, and listening to their stories. These experiences shape my empathy and broaden the way I think about design. When I’m not crafting experiences or untangling problems, you can find me painting, reading, wandering through city streets, or capturing moments through photography.

My long-term goal is to grow into a kind, open-minded, and approachable design leader someone who empowers teams and drives meaningful change. For now, I’m embracing the journey: learning, building, and designing with intention.