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Hi! I'm Aida Hasrati

Passionate designer with a creative touch Balancing form and function in every design Turning ideas into impactful visuals Keen eye for user-friendly designs Aesthetic and functional design focus

About Me

project
WELCOME

Hey hey! Thanks for stopping by. I'm an end-to-end designer who thrives on tackling complex challenges. With a natural curiosity, I enjoy engaging with people and delving into their perspectives. I find great excitement in spearheading thorough user research efforts and brainstorming innovative solutions. Collaborating and working as part of a team are integral to my approach.

I'm always striving for growth and learning; traveling, meeting new people, and listening to their stories are all part of my learning journey. Understanding others is incredibly important to me. In my personal life, I've always sought out new challenges to solve, as finding solutions brings me satisfaction.

When I'm not solving puzzles and designing, you can find me exploring city streets, traveling, reading, painting, and capturing photographs of the world around me. My ultimate goal is to become a compassionate, open-minded, and approachable design leader. For now, I'm enjoying the journey of designing and developing innovative projects.

personality type Based in Toronto, Canada


personality typePersonality type: Architect (INTJ-A)

People with the INTJ personality type (Architects) are intellectually curious individuals with a deep-seated thirst for knowledge. INTJs tend to value creative ingenuity, straightforward rationality, and self-improvement. They consistently work toward enhancing intellectual abilities and are often driven by an intense desire to master any and every topic that piques their interest.

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Experience
Education
Skills
Experience
UI/UX/Product Designer - SPICOM
Feb 2023 - Present

I spearheaded the design of a groundbreaking new feature leveraging AI technology for website creation. In this dynamic startup environment, I played a pivotal role in conceptualizing, designing, and delivering intuitive and user-friendly experiences that empowered users to effortlessly build their online presence.

UI/UX/Product Designer - SPINAS WEB AGENCY
Sep 2015 - Dec 2022

At Spinas Web Agency, I served as a versatile UI/UX/Product Designer, specializing in crafting engaging digital experiences for a diverse range of clients. Leveraging my expertise in user interface and user experience design, I collaborated closely with clients and internal teams to conceptualize, design, and deliver innovative solutions tailored to meet their unique needs and objectives.

User Interface (UI) Designer - PARSDATA
Oct 2014 - Sep 2015

As a UI Designer, I crafted user interfaces for flagship web and mobile applications, ensuring alignment with product goals and user needs. Collaborating closely with cross-functional teams, I conducted user research and usability testing to validate design decisions. Additionally, I contributed to maintaining design systems and enhancing the company's design culture. My efforts were recognized with accolades for outstanding design contributions and leadership across multiple projects.

Education
Google UX Design Professional Certificate - Coursera
2022 - 2023

I completed seven courses

Masters Degree - Azad University, Science And Research Branch
2011 - 2015

Industrial management - I did not submit a thesis due to immigration

Bachelor Degree - Azad University
2006 - 2010

Environmental and natural resources engineering

Skills
Design Skills:

Journey Mapping

Design Systems

Information architecture

Personase

Principles

Interaction Design

Visual Design

Prototyping

Material Design

Human Interface

Presentation Design

Product Thinking

Design Tools:

Figma

Adobe XD

Photoshop

Webflow

Invision

Sketch

4+

Years Experience

89+

Done Projects

77+

Happy customers

MY PORTFOLIO

project

Performance-First Design Strategy

  • Position : lead UI/UX designer
  • Date : 4-month
  • Used Technologies : PHOTOSHOP- Figma
READ CASE STUDY

project

Simplifying the Website Installation Process in Spicom

  • Position : Product Designer
  • Date : 7 weeks (April - June 2024)
  • Used Technologies : PHOTOSHOP- Figma
READ CASE STUDY

project

Data-Driven Product Design for Spicom’s Subscription Model

  • Position : Product Designer
  • Date : 8 weeks (May - July 2024)
  • Used Technologies : PHOTOSHOP- Figma
READ CASE STUDY

project

Helping Businesses Stay Online: Solving the IP Blocking Crisis

  • Position : Product Designer
  • Date : Jan 20, 2021 – May 3, 2021
  • Used Technologies : PHOTOSHOP- Figma
READ CASE STUDY

project

+ 200 Landing Page & UI Design

  • Position : + 200 Landing Page & Visual Designer
  • Date : Feb 2023 - Oct 2024
  • Used Technologies : Figma
READ CASE STUDY


LATEST POSTS!

Problem Statistics

Creating a website should be an exciting journey an opportunity to bring your brand, business, or personal project to life online...

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20/03/2024 Problem

UX vs. UI Design

When delving into design, two key terms emerge: UI (User Interface) and UX (User Experience). While they may seem straightforward, there’s more to them than meets the eye...

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15/03/2024 design

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