E-commerce merchants wanted to add engaging video content to their stores but were terrified of slowing down their sites, as even a 1-second delay can reduce conversions by 7%. I led the performance-first design strategy for ReelPlus, creating a solution that allows merchants to display rich video galleries while maintaining lightning-fast site speeds. The design approach prioritized speed constraints as creative catalysts, resulting in innovative video compression workflows, smart loading mechanisms, and transparent performance indicators that educated users while delivering zero reported speed issues across 500+ installations.
