Spicom operates as a SaaS-based marketplace, offering users the ability to create websites through a subscription model. Initially, users could explore the platform through a free trial before deciding to upgrade to a paid plan. However, the data revealed several significant challenges that prevented optimal conversion rates. Many users engaged with the free trial but never moved to a paid plan. Upon further investigation, it became evident that the pricing structure was confusing, and users struggled to differentiate between the available subscription plans. Additionally, the value of premium features was not clearly communicated, leaving users hesitant to commit to an upgrade.As a Product Designer, I took on the challenge of improving Spicom’s subscription model. By conducting thorough data analysis, user research, and iterative design improvements, I was able to create a more intuitive pricing experience. This effort led to an increase in conversions, enhanced user retention, and ultimately, higher revenue for the company.
